We believe that AI is perfectly situated to transform business performance.
Simply put, this technology can have two major impacts:
1. Driving efficiencies - New systems can be defined to increase augmentation, automation and self-serve, freeing up our resources for more revenue-driving activity.
2. Increasing revenues - Customer experience excellence achieved by driving genuine utility and personalisation, increasing value and advocacy.
Despite this and increasing, widespread adoption, a combination of FOMO and fad-based applications, conflicting viewpoints, important debates about ethics and bias and the popular dystopian presentation of AI in film, literature and indeed many parts of the media, mean there is still a lot of confusion and nervousness about the topic.
The concept of Artificial Intelligence is not something that should intimidate us though, or even really be confusing to us. Artificial Intelligence put simply, is just non-biological intelligence. And the definition of intelligence, is widespread but mostly it’s defined as a capacity for logic.
When thinking about AI though, it’s easiest to think of intelligence itself as our ability to achieve goals. The more complex the goal, the more intelligence we need to achieve it.
This helps us think about the use cases of AI, which as technology advances and we move into the future, is going to be the most important part of the A.I paradigm - focussing on the exciting ways that technology can improve our lives and our businesses.
Nimbletank is an award-winning AI and service design consultancy. We create exceptional customer experiences to help transform businesses and set them up for future success.
We drive efficiencies
Defining new systems to increase augmentation, automation and self-serve, freeing up our clients’ resources for more revenue-driving activity.
We increase revenues
Achieving customer experience excellence by offering genuine utility and personalisation, increasing value and advocacy.
Our Fusion process, that utilises our proprietary Ask, Learn, Try methodology, allows us to work collaboratively to rapidly gain alignment regarding; ambition, possibilities, requirements, solutions and measure of success.
We map the end-to-end customer journey. Next we identify where AI automation and machine learning can be deployed/integrated to enhance the customer experience.
Business case development
We action this in conjunction with an AI audit. This is to help define the investment and payback scenarios for AI implementation, efficiencies and increased revenues/customer.
We carry out full service design delivery, from research and requirements gathering through rapid prototyping, brand development, UX, UI and tech development.
We choose and integrate the right AI partner ecosystems, products and solutions to drive business success.
We track and assess the impact of our interventions, delivering ROI reports and optimisation recommendations.